Course Details For Online Digital Marketing Course
Module 1: Digital Marketing Overview
Module 2: Social Media Marketing Mastery
Module 3: Basic Graphic Designing Using Canva Pro
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Introduction to Digital Marketing
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Traditional Marketing vs. Digital Marketing
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Overview of Digital Marketing Channels
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Importance of Data-Driven Strategies
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Current Trends and Future of Digital Marketing
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Overview of Social Media Platforms (Facebook, Instagram, X, LinkedIn, etc.)
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Organic vs. Paid Social Media
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Social Media Content Strategy
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Social Media Advertising Best Practices
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Graphic Design Basics
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Designing Social Media Posts and Ads
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Creating Engaging Videos with Canva Pro
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Advanced Features of Canva Pro
Module 5: Facebook Mastery
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Creating and Optimizing Facebook Pages
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Facebook Ad Campaigns: Objectives and Setup
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Audience Targeting and Custom Audiences
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Analyzing Facebook Insights
Module 6: Instagram Mastery
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Growing Your Instagram Account Organically
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Instagram Ads: Types and Strategies
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Reels Marketing and Engagement Tips
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Insights and Analytics
Module 7: X (Twitter) Mastery
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Building a Strong X Profile
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Strategies for Organic Growth and Engagement
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X Ads Campaigns and Optimization
Module 8: LinkedIn Mastery
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Personal Branding on LinkedIn
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LinkedIn Ads Campaigns
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Content Strategy for B2B Marketing
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Lead Generation through LinkedIn
Module 9: Search Engine Marketing (SEM)
Module 10: YouTube Advertising
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Introduction to Google Ads
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Keyword Research for PPC Campaigns
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Writing Ad Copies and A/B Testing
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Measuring ROI and Performance
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Creating Video Campaigns
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Ad Formats and Placement Strategies
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YouTube Ranking Tips and Tricks
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Monetising Ads on YouTube
Module 11: Performance Marketing
Module 13: Basic Website Design and Development
Module 13: Basic Website Design and Development
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Importance of Video Marketing
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Types of Ad Formats
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Using AI for Ad Creation and Targeting
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Measuring Campaign Results
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Basics of Website Creation
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User Experience and Design Principles
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Integrating Campaigns into Websites
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Tools for Measuring Website Performance
Module 15: Remarketing and Conversion
Module 16: Search Engine Optimization (SEO)
Module 14: E-commerce Marketing
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Building E-commerce Campaigns
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Abandoned Cart Recovery Strategies
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Product Ads on Google and Social Media
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AI for Target Audience Insights
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Remarketing Campaigns Setup
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Audience Segmentation for Retargeting
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Conversion Rate Optimization Techniques
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Bidding Strategies and AI-Powered Campaigns
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On-Page, Off-Page, and Technical SEO
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Keyword Research and Competitor Analysis
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Content Optimization for Search Engines
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Tools for SEO Success
Module 17: Link Building and Backlinking
Module 19: Analytics and Reporting
Module 19: Analytics and Reporting
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Understanding Backlinks and Link Building
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Guest Posting and Outreach Techniques
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Using Tools for Backlink Analysis
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Google Analytics for Web and Campaign Data
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Social Media Insights and Analytics
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Reporting with Google Data Studio
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Creating Custom Dashboards
Module 20: Digital Marketing Strategy
Module 21: Google Search Console
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Planning and Executing Digital Campaigns
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Customer Journey Mapping
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Creating Data-Driven Strategies
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Case Studies and Best Practices
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Introduction to Google Search Console
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Using Search Console for SEO Optimization
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Analysing Site Performance and Search Queries
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Fixing Technical SEO Issues with GSC
Module 22: Google Analytics (GA4)
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Setting Up Google Analytics (GA4)
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Understanding GA4 Metrics and Dimensions
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Tracking Goals and Conversions
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Advanced Reporting and Analysis
Module 23: YouTube Creator Journey
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Building a YouTube Channel
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Content Strategy and Audience Building
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Monetization Techniques for YouTubers
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Video SEO and Engagement Tactics
Module 24: Affiliate Marketing
Module 24: Affiliate Marketing
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Understanding Affiliate Marketing Models
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Setting Up Affiliate Programs
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Recruiting Affiliates and Managing Relationships
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Measuring Affiliate Performance and ROI
Module 26: Content Marketing
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Content Creation and Strategy
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Blogging, Video, and Visual Content
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Distributing and Promoting Content
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Measuring Content Performance
Module 29: WhatsApp Business Marketing
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Setting Up WhatsApp for Business
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Broadcast Lists, Catalogs, and Messaging Tools
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WhatsApp Campaigns and Automation
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Analysing WhatsApp Marketing Performance
Module 27: Email Marketing
Module 28: Personal Branding Using Digital Marketing
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Building Email Lists and Segmentation
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Crafting Compelling Email Campaigns
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A/B Testing and Performance Tracking
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Automated Email Sequences
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Building and Growing a Personal Brand Online
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Content Strategy for Personal Branding
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Leveraging Social Media for Personal Branding
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Collaborating with Influencers for Personal Branding
Module 30: Application of AI in Digital Marketing
Module 30: Application of AI in Digital Marketing
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Introduction to AI in Digital Marketing
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Using AI for Personalization and Automation
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AI in Ad Targeting and Optimization
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Tools for AI-Driven Marketing Campaigns
Module 32: Google Tag Manager
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Introduction to Google Tag Manager
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Setting Up Tags, Triggers, and Variables
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Tracking Events and Conversions
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Integrating GTM with Google Analytics
Module 33: Customer Relationship Management (CRM)
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Understanding CRM and Its Role in Marketing
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CRM Tools and Automation
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Building and Maintaining Customer Relationships
Module 34: Consumer Behaviour Analysis
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Understanding Consumer Buying Behavior
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Behavioral Data Analysis and Insights
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Influencing Purchasing Decisions with Marketing Strategies
Module 35: Chatbot Marketing
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Setting Up Chatbots for Customer Engagement
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Integrating Chatbots with Websites and Social Media
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Chatbot Analytics and Optimization
Module 38: Startup Planning and Strategy
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Developing Business Plans for Startups
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Market Research and Competitive Analysis
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Growth Hacking Techniques for Startups
Module 36: Marketing Automation
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Introduction to Marketing Automation Tools
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Email Campaign Automation
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Automating Social Media and Lead Generation
Module 39: Media Planning
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Creating Media Buying Strategies
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Targeting and Audience Segmentation
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Budgeting for Media Campaigns
Module 37: Entrepreneurship for Business
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Starting a Digital Marketing Business
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Business Model Development
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Growing and Scaling Your Digital Marketing Business
Module 40: Growth Hacking
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Introduction to Growth Hacking Strategies
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Scaling with Low-Cost Marketing Techniques
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Measuring Growth and Experimentation