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Course Details For Online Digital Marketing Course

Module 1: Digital Marketing Overview

Module 2: Social Media Marketing Mastery

Module 3: Basic Graphic Designing Using Canva Pro

  • Introduction to Digital Marketing

  • Traditional Marketing vs. Digital Marketing

  • Overview of Digital Marketing Channels

  • Importance of Data-Driven Strategies

  • Current Trends and Future of Digital Marketing

  • Overview of Social Media Platforms (Facebook, Instagram, X, LinkedIn, etc.)

  • Organic vs. Paid Social Media

  • Social Media Content Strategy

  • Social Media Advertising Best Practices

  • Graphic Design Basics

  • Designing Social Media Posts and Ads

  • Creating Engaging Videos with Canva Pro

  • Advanced Features of Canva Pro

Module 5: Facebook Mastery

  • Creating and Optimizing Facebook Pages

  • Facebook Ad Campaigns: Objectives and Setup

  • Audience Targeting and Custom Audiences

  • Analyzing Facebook Insights

Module 6: Instagram Mastery

  • Growing Your Instagram Account Organically

  • Instagram Ads: Types and Strategies

  • Reels Marketing and Engagement Tips

  • Insights and Analytics

Module 7: X (Twitter) Mastery

  • Building a Strong X Profile

  • Strategies for Organic Growth and Engagement

  • X Ads Campaigns and Optimization

Module 8: LinkedIn Mastery

  • Personal Branding on LinkedIn

  • LinkedIn Ads Campaigns

  • Content Strategy for B2B Marketing

  • Lead Generation through LinkedIn

Module 9: Search Engine Marketing (SEM)

Module 10: YouTube Advertising

  • Introduction to Google Ads

  • Keyword Research for PPC Campaigns

  • Writing Ad Copies and A/B Testing

  • Measuring ROI and Performance

  • Creating Video Campaigns

  • Ad Formats and Placement Strategies

  • YouTube Ranking Tips and Tricks

  • Monetising Ads on YouTube

Module 11: Performance Marketing

Module 13: Basic Website Design and Development

Module 13: Basic Website Design and Development

  • Importance of Video Marketing

  • Types of Ad Formats

  • Using AI for Ad Creation and Targeting

  • Measuring Campaign Results

  • Basics of Website Creation

  • User Experience and Design Principles

  • Integrating Campaigns into Websites

  • Tools for Measuring Website Performance

Module 15: Remarketing and Conversion

Module 16: Search Engine Optimization (SEO)

Module 14: E-commerce Marketing

  • Building E-commerce Campaigns

  • Abandoned Cart Recovery Strategies

  • Product Ads on Google and Social Media

  • AI for Target Audience Insights

  • Remarketing Campaigns Setup

  • Audience Segmentation for Retargeting

  • Conversion Rate Optimization Techniques

  • Bidding Strategies and AI-Powered Campaigns

  • On-Page, Off-Page, and Technical SEO

  • Keyword Research and Competitor Analysis

  • Content Optimization for Search Engines

  • Tools for SEO Success

Module 17: Link Building and Backlinking

Module 19: Analytics and Reporting

Module 19: Analytics and Reporting

  • Understanding Backlinks and Link Building

  • Guest Posting and Outreach Techniques

  • Using Tools for Backlink Analysis

  • Google Analytics for Web and Campaign Data

  • Social Media Insights and Analytics

  • Reporting with Google Data Studio

  • Creating Custom Dashboards

Module 20: Digital Marketing Strategy

Module 21: Google Search Console

  • Planning and Executing Digital Campaigns

  • Customer Journey Mapping

  • Creating Data-Driven Strategies

  • Case Studies and Best Practices

  • Introduction to Google Search Console

  • Using Search Console for SEO Optimization

  • Analysing Site Performance and Search Queries

  • Fixing Technical SEO Issues with GSC

Module 22: Google Analytics (GA4)

  • Setting Up Google Analytics (GA4)

  • Understanding GA4 Metrics and Dimensions

  • Tracking Goals and Conversions

  • Advanced Reporting and Analysis

Module 23: YouTube Creator Journey

  • Building a YouTube Channel

  • Content Strategy and Audience Building

  • Monetization Techniques for YouTubers

  • Video SEO and Engagement Tactics

Module 24: Affiliate Marketing

Module 24: Affiliate Marketing

  • Understanding Affiliate Marketing Models

  • Setting Up Affiliate Programs

  • Recruiting Affiliates and Managing Relationships

  • Measuring Affiliate Performance and ROI

Module 26: Content Marketing

  • Content Creation and Strategy

  • Blogging, Video, and Visual Content

  • Distributing and Promoting Content

  • Measuring Content Performance

Module 29: WhatsApp Business Marketing

  • Setting Up WhatsApp for Business

  • Broadcast Lists, Catalogs, and Messaging Tools

  • WhatsApp Campaigns and Automation

  • Analysing WhatsApp Marketing Performance

Module 27: Email Marketing

Module 28: Personal Branding Using Digital Marketing

  • Building Email Lists and Segmentation

  • Crafting Compelling Email Campaigns

  • A/B Testing and Performance Tracking

  • Automated Email Sequences

  • Building and Growing a Personal Brand Online

  • Content Strategy for Personal Branding

  • Leveraging Social Media for Personal Branding

  • Collaborating with Influencers for Personal Branding

Module 30: Application of AI in Digital Marketing

Module 30: Application of AI in Digital Marketing

  • Introduction to AI in Digital Marketing

  • Using AI for Personalization and Automation

  • AI in Ad Targeting and Optimization

  • Tools for AI-Driven Marketing Campaigns

Module 32: Google Tag Manager

  • Introduction to Google Tag Manager

  • Setting Up Tags, Triggers, and Variables

  • Tracking Events and Conversions

  • Integrating GTM with Google Analytics

Module 33: Customer Relationship Management (CRM)

  • Understanding CRM and Its Role in Marketing

  • CRM Tools and Automation

  • Building and Maintaining Customer Relationships

Module 34: Consumer Behaviour Analysis

  • Understanding Consumer Buying Behavior

  • Behavioral Data Analysis and Insights

  • Influencing Purchasing Decisions with Marketing Strategies

Module 35: Chatbot Marketing

  • Setting Up Chatbots for Customer Engagement

  • Integrating Chatbots with Websites and Social Media

  • Chatbot Analytics and Optimization

Module 38: Startup Planning and Strategy

  • Developing Business Plans for Startups

  • Market Research and Competitive Analysis

  • Growth Hacking Techniques for Startups

Module 36: Marketing Automation

  • Introduction to Marketing Automation Tools

  • Email Campaign Automation

  • Automating Social Media and Lead Generation

Module 39: Media Planning

  • Creating Media Buying Strategies

  • Targeting and Audience Segmentation

  • Budgeting for Media Campaigns

Module 37: Entrepreneurship for Business

  • Starting a Digital Marketing Business

  • Business Model Development

  • Growing and Scaling Your Digital Marketing Business

Module 40: Growth Hacking

  • Introduction to Growth Hacking Strategies

  • Scaling with Low-Cost Marketing Techniques

  • Measuring Growth and Experimentation

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Course Modules(pdf)

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